KNOW US

Gem Shore began with a dream I carried as a jewellery design student. Hi, I am Aastha, and creating jewellery has always been more than just a career for me. It’s a passion I wanted to share with the world.

The name Gem Shore reminds me of little treasures you discover by the sea- simple, beautiful, and full of joy. That’s exactly what I want our jewellery to feel like: pieces that bring happiness, confidence, and a touch of sparkle to everyday life.

Every design starts with me, my sketches, ideas, and inspiration, and is carefully brought to life by skilled artisans I work closely with. Each piece is handmade with love, sustainably crafted, and ethically sourced, because I believe jewellery should feel just as good as it looks.

In a world where jewellery often feels too expensive or out of reach, Gem Shore was created to stand apart. We make affordable, meaningful pieces designed for the everyday — whether you’re a student, a young professional, or simply someone who loves celebrating life’s little joys.

This brand began as my dream, but my hope is that it becomes yours too — a name you can trust, love, and keep close like a friend.